Wes Goldsmith believes he is doing just what he was created to do: graphic design.
Since 2014, Wes has served part-time at the Hardin County Chamber and Business Alliance and is currently the graphic designer and social media marketing coordinator.
His first graphic design project after graduating from Ohio Northern University was designing the logo for the Hardin County motto.
When Wes first went to ONU, he started in marketing but eventually moved on, feeling it wasn’t hands-on enough for him and didn’t offer him the creative freedom he desired, “and I guess I’m a creative guy.”
“I pictured myself doing something with my hands, and I feel like I can do that on my computer – I’m using a computer, but I’m also using my mind and I’m creating stuff, which is something I felt like I needed to do,” he said.
“And I wanted to stay close to Hardin County, because this is where my friends, family and church are; this is where I want to be.”
It’s difficult to find a graphic design job in Hardin County, Wes added, “and I was glad that Jon (Cross, HCCBA president and CEO) picked me up here.”
Wes designs and creates many of the graphics for the chamber’s social media and its emails.
He then sends them to Jesse Purcell, director of chamber and tourism, and Jacqualine Fitzgerald, director of community development, then the three will work together, “because they’re the ones who know their event and they know what they want to say.”
“We’re pretty busy doing other stuff, so I don’t have as much time to get on the social media as I’d like to, so everybody kind of does their own social media, but they work with me on it,” Wes said.
“If they need me to make something, I’ll do it.”
Wes loves working and living in Hardin County, he said, and through his work with the HCCBA, he believes he and his c-oworkers are able to help the community.
“I love the people here,” he said.
“I love that we get a chance to help this community get back on its feet. We’re not starting at the top by all means, but I think it’s cool we get an opportunity to help revitalize it. That’s what I love about working here and living here.”
But his job with the HCCBA is not the only place Wes gets to express his creativity through designing.
He and his brother Zac started their own small business a year ago called Log and Jotter (stylized as Log+Jotter), a pocket notebook subscription business.
“We design a different cover every month and we send it out,” Wes said.
“At this point in our business, we print 1,200 books. We started a year ago, and we’re selling to people all over the world.”
Each month’s notebook, Wes added, is only available to those who are subscribed, meaning certain designs can come to be high in demand.
“There’s people scouring the Internet for them – our first one was a plain one and they want to find that plain one,” Wes said.
Whether it’s through creating designs for the HCCBA, designing new notebooks for Log and Jotter or doing freelance design work – he is currently working on the Hardin County Fair logo with Kolt Buchenroth – Wes said he loves the satisfaction of building something on his computer and then printing it off and actually seeing it.
“There’s a satisfaction of working with your hands,” he said.
“I feel like God created everybody to work, and I feel like that’s what I’m doing when I’m doing graphic design – I’m doing what I was created to do.”
Wes attends church at Abundant Life Assembly of God in Kenton where his father James serves as pastor.
There, he sings and plays guitar on Sunday mornings for the congregation. On Sunday nights, he leads worship and sings and plays for the youth group.
On Wednesday nights, Wes can be found at the church with the youth group Royal Rangers, a class for boys from first to eighth grade.
There, he helps teach anything from how to tie knots, how to fish, how to camp, how to start fires and how to hike.
Thursday nights are spent getting together with the guys from church to play a sport, watch a sports game or go out to eat.
Every two years, that same group goes out west to go hiking.
Their first trip was to Deacon Lake in Wyoming. This year’s eight-day camping and hiking trip will be to Glacier National Park in Montana.
Wes added that during the warm months, he helps mow yards three days a week with Paul Miller.